Attention all golfers:  You must be fit.   No question about it.   Every coach, teaching professional, tour player and avid golfer is adamant that  you must be fit in order to improve and play your best.  Even the PGA of America admonishes: “It’s no longer an ‘option’, it’s a ‘must’.”

But where to go?  Who to trust?  Who has the skill?  Who has integrity?  Who really cares about you, the golfer?

You have to ask yourself, what golf brands, what professionals and what venues really care about the golfer.  Most rely on the internet for easy sales, fitting forms that are rough guesstimates, and glorified salesman claiming to be fitters for a quick fit and hard sale.  All put profits before performance.

But it really isn’t that difficult to search for a qualified professional with the skill and integrity who will take the time to fit you properly and assure that your clubs are precisely built.  What do you look for?  A professional coach, teacher and/or clubfitter who has a very good reputation in your golfing community and who puts the golfer’s performance ahead of profits and sales.  A professional who will take the time to get to know you, your game and your goals.  They will be equipped with a launch monitor, plenty of clubhead and shaft options to be able to really fit you,  and they will let you feel, test and compare the proposed custom clubs.  They won’t pressure you to buy.   With a professional who has both skill and integrity, you get fit, not sold.

The following professionals have met the test of exceptional skill as well as integrity to be rated among the World’s Top 100 ClubFitters for 2021 … congratulations to all.

An independent panel of industry experts have set the criteria necessary to be considered one of the World’s Top 100 Professional ClubFitters.  The panel includes: Clay Long, renowned club designer and personal fitter for Jack Nicklaus; Gene Parente, President of Golf Laboratories, Inc., the premier golf equipment testing facility and producer of robot testing utilized by virtually every equipment manufacturer; J.J. King, President and founder of KZG, the #1 Custom ProLine; and Dr. Christian Reichardt, doctor of sports medicine and author of “Pain Free Golf”.

A 100 point system based on the criteria was generated to objectively evaluate each applicant.  They include:

1-10 points:           A sincere commitment to help every golfer play their best and a reputation for honesty and integrity in their community

1-10 points:           An ability to converse with the golfer to assess the golfer’s goals, understand         any disabilities

1-10 points:           An ability to educate the golfer every step of the fitting process

1–10 points:          Number of years as a club fitter and the success and reputation of his business in the community

1-10 points:           Regular attendance at schools and seminars to maintain knowledge and raise the bar for their profession

1-10 points:           Knowledge of golf club head specifications and shaft profiles, including design features and manufacturing processes

1-10 points:           Knowledge of shaft profiles, design features and manufacturing processes

1-10 points:           Knowledge of interpreting analysis data and use of launch monitors, frequency analyzers and videos during their fittings

1-10 points:           Maintains a wide selection of heads and shafts and ability to select the optimum combination for any given golfer

1-10 points:           Assumes responsibility for the build of the custom clubs; checks that fitting instructions are adhered to precisely and double checks all specifications before handing clubs to the golfer

1-10 points:             A high level of integrity of placing the golfer’s performance as their primary goal rather than profits.  They do not sell over the internet or the phone, but rather believe that every golfer deserves to have a personalized face-to-face fitting to guarantee maximum performance for the golfer.